Pay-Per-Action

  It means that advertisers have to pay for each action. Actions can be registration, online survey, download of songs and movies, watch of rich media, probation of video games and software, upload of photos. Actions are more time-consuming than clicks. The result is the same. Search engines and Websites owners share the fee from the advertisers, just like sharing the loot.

  In fact, they will make more money. Pay-Per-Action is much expensive than Pay-Per-Click. For example, Web speculators can earn eighty US dollars from each action while they can only earn two US dollars from each click. To get many clicks, they have to attract many visitors. It means that they have to spend much money buying bandwidth. Pay-Per-Action, by contrast, requires fewer visitors. As a result, their profits can rise like rockets.
  
  Advertisers have to pay for useless actions for search engines and Web speculators.

  It is quite easy to cheat. They can simply lie that after registering on the Websites of advertisers, visitors can gain newest Windows operating system, Microsoft Office, iPhone or even Ferrari car for free. Visitors will be happy to do so, because it just costs several minutes to finish registration. It is worthy. Sure, these stupid visitors can get nothing finally. Anyway, Web speculators will never disappear.